CultureSpan Marketing is a full-service, multicultural marketing firm founded in 1980 and headquartered in El Paso, Texas. For a brand to be culturally engaging, it takes more than just translating words. That’s why at CultureSpan, we create marketing strategies that amplify a brand’s relevance through culture before language. Then, and after the leading language has been defined, we use a process called “Transcreation” to transfer the message’s characteristics, emotions and values to the other language.